Everything you need to know about how to position Dutchie’s all-new cashless checkout experience to your customers.For getting started resources and steps for setting up Pay by Bank, check out our Help Center.
Welcome to Pay By Bank
Promoting Pay by Bank
Ready to promote Pay by Bank at your dispensary? Download our assets package to start using the Pay by Bank logo in your marketing materials.
Get the word out about offering Pay by Bank on your digital channels.
Ecommerce Menu
Your Dutchie Ecommerce Menu is prime real estate for communicating specials, discounts, promotions, and of course—the payment methods you accept. Use your Ecommerce Menu banner to announce the availability of Pay by Bank at your dispensary.
Log into your Dutchie Ecommerce Admin portal, and select Customize from the left-side navigation bar. Then select Image Banner.
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Click on the + (plus sign) button to add your image banner. Make sure to upload a Desktop and a Mobile banner, which you can download using the link above.
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You have the option to insert a link for your Image Banner and add Image Alt Text — which can benefit your SEO ranking if you’ve set up a subdomain menu.
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When you’re all set, click Save. Now you can review your Image Banners, and if they look good, click Publish to display them.
Please note
Image Banners only appear on your domain, and not on Dutchie.com
Email marketing
Spread the word and drive sign-ups with a dedicated Pay by Bank announcement email. Below is a template to get you started. You can use as-is, or customize it to match your dispensary’s unique feel.
Example email announcement
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Subject line:
Now accepting Pay by Bank, powered by Plaid! Cashless payments for cannabis.
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Email header:
Pay by Bank is now available at checkout, online and in store
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Email body:
With Pay by Bank, securely link your bank account with Plaid so you can buy what you want, how you want it without being limited by the cash you have on you. It’s a one-time setup with an option to easily create your account with Google.
1 — Shop our online menu and add your favorites to your cart. 2 — Select Pay by Bank at checkout. 3 — Register to connect your bank account—a quick and secure one-time process.
That’s it. No cash, no cards, no hassle. Just convenient, one-click payments. Sign up today.
Email banners
Include banners on your dispensary’s email newsletters to continuously remind customers that Pay by Bank is available to them. Below are some banners you’re free to use in your marketing materials.
Is your dispensary on Instagram? How about X or Facebook? Promote the availability of Pay by Bank on your social media channels. To improve engagement with your posts, try using one of these Pay by Bank visual assets.
No cash, no cards, and no hassle—check out securely with Pay by Bank today.
When it comes to social media, don’t forget:
Focus on the shopper benefits of Pay by Bank • Simple: no cash or cards required • Secure: safely connects with 12k+ banks across the US and contains built-in privacy measures
Consider where your customers are most active. Is it Twitter? Facebook, or maybe Instagram? Be strategic about where you’re making these announcements.
Encourage your customers to share on their social channels!
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How to promote Pay by Bank in-store
Let your customers know that you now offer Pay in Bank in store. This is an asset you can download and print out to promote Pay by Bank inside your dispensary. ‍
Let customers know that you accept Pay by Bank and give them a quick introduction into how it works — and how to sign up.
Pro Tip
Place these in areas where your customers will see them while they’re still shopping — before they reach your checkout. That way, they know about Pay by Bank while they’re still thinking about how they want to pay.
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How to talk to customers about Pay by Bank
Customers who pay with Pay by Bank spend on average 25% more per order. The more your customers know about Pay by Bank, the more they’ll use it. That’s why we’ve created quick tips and hints on how to increase consumer adoption so you avoid the hassle of cash, get tips* and spend more time selling products. ‍
Quick pitch
Example pitch
Pay by Bank is a cash-free option that’s super easy to sign up for and there are no fees. To sign up, all you have to do is select Pay by Bank when you are checking out online.
Then, you're good to go! Every purchase you make here moving forward will only take one click.
Hit the highlights
Convenient: No more need for cash or cards.
Accessible: Pay by Bank integrates with 95% of US banks.
Safe: Dutchie will never share customers’ financial information.
Use the Pay by Bank logo in your dispensary’s marketing materials only when promoting Pay by Bank as a payment option.
Artwork
The Pay by Bank branding is available as a wordmark and button only in white & Pay by Bank green. Do not create your own version of the logo or modify it in any way. Use only the artwork provided by Dutchie.
Pay by Bank green
#00A47C
Clear space
A minimum area of clear space must always surround the Pay by Bank logo. This area of isolation allows the logo to stand out by ensuring that any copy, graphics, or other visual elements are kept clear.
Minimum size
Minimum sizing of our logo is defined in pixels for digital applications, and inches for print applications. These rules specify the smallest size in which the logo can be used and still remain legible.
Digital
126px wide @ 72DPI
Print
1” wide @ 300DPI
Background color
Minimum sizing of our logo is defined in pixels for digital applications, and inches for print applications. These rules specify the smallest size in which the logo can be used and still remain legible.
Incorrect logo usage
Consistency is key when it comes to using the Dutchie logo. In order to preserve the integrity of the brand, the following examples illustrate how it should not be used. As a best practice, please don’t create your own version of the Pay by Bank logo or alter the colors. The same rules apply across both logos and symbols.
DO
• Only use logos provided by Dutchie • Use the logo when promoting Pay by Bank among your customer base • In your messaging, use your own brand’s typical font • Spell “Pay by Bank” as two capitalized words in written marketing materials
DON'T
• Create your own version of the Pay by Bank logo • Distort the logo in any way (flipping, rotating, animating) • Alter the colors of the logo or add other visual effects • Imitate Dutchie’s typography in your marketing communications • Add more text to the logo itself • Abbreviate the name Pay by Bank • Spell “Pay by Bank” the way the logo is written
• Simple: no cash or cards required
• Secure: safely connects with 12k+ banks across the US and contains built-in privacy measures
Consider where your customers are most active. Is it Twitter? Facebook, or maybe Instagram? Be strategic about where you’re making these announcements.
Encourage your customers to share on their social channels!