Getting startedMarketingBest Practices

Co-marketing Toolkit

Everything you need to know about how to position Dutchie’s all-new cashless checkout experience to your customers.
welcome to dutchie pay

Promoting Dutchie Pay

Ready to promote Dutchie Pay at your dispensary? Download our assets package to start using the Dutchie Pay logo in your marketing materials.
Download assets   ↓
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How to talk to customers about Dutchie Pay

Quick and easy tips on introducing Dutchie Pay in customer conversations.
Elevator pitch
Example pitch
If you don't want to pay with cash, we have a cash-free option that's super easy to sign up for and doesn't require ANY fees.

To sign up, all you have to do is select Dutchie Pay at checkout. You’ll be guided through a quick one-time sign up where you can securely connect your checking account and then submit your order.

Then, you're good to go! Every purchase you make here moving forward will only take one click.
Additional talking points to reference
• Convenient: you no longer have to fumble with cash or cards.
• Free: there’s no cost to you—not even those pesky ATM fees.
• Flexible: Dutchie Pay integrates with 5k+ US banks, so it’s sure to work with yours.
• Safe: Dutchie will never share your financial information.
Wondering how shoppers can sign up for Dutchie Pay?
Point them to your specific menu URL so they can easily shop from your dispensary, sign up, and complete their order with Dutchie Pay selected as the payment method.

How to communicate about Dutchie Pay

Get the word out about offering Dutchie Pay on channels you already use.
Ecommerce Menu
Your Dutchie Ecommerce Menu is prime real estate for communicating specials, discounts, promotions, and of course—the payment methods you accept. Use your Ecommerce Menu banner to announce the availability of Dutchie Pay at your dispensary.
Download banners   ↓
How to upload banners
1
Log into your Dutchie Ecommerce Admin portal, and select Customize from the left-side navigation bar. Then select Image Banner.
2
Click on the + (plus sign) button to add your image banner. Make sure to upload a Desktop and a Mobile banner, which you can download using the link above.
3
You have the option to insert a link for your Image Banner and add Image Alt Text — which can benefit your SEO ranking if you’ve set up a subdomain menu.
4
When you’re all set, click Save. Now you can review your Image Banners, and if they look good, click Publish to display them.
Please note
Image Banners only appear on your domain, and not on Dutchie.com
Email marketing
Spread the word and drive sign-ups with a dedicated Dutchie Pay announcement email. Below is a template to get you started. You can use as-is, or customize it to match your dispensary’s unique feel.
Example email announcement
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Subject:
Now accepting Dutchie Pay! Cashless payments for cannabis.
COPY
Email header:
Dutchie Pay is now available at checkout
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Email body:
Email body: Want a quicker, easier way to pay? Try Dutchie Pay, the cashless payment platform for cannabis. Getting started is easy:

1 — Shop our online menu and add your favorites to your cart.
2 — Select [Dutchie Pay bullet logo] at checkout.
3 — Register to connect your bank account—a quick and secure one-time process.

That’s it. No cash, no cards, no hassle. Just convenient, one-click payments. Sign up today.
Email banners
Include banners on your dispensary’s email newsletters to continuously remind customers that Dutchie Pay is available to them. Below are some banners you’re free to use in your marketing materials.
Download banners   ↓
Social media marketing
Is your dispensary on Instagram? How about Twitter or Facebook? Promote the availability of Dutchie Pay on your social media channels. To improve engagement with your posts, try using one of these Dutchie Pay visual assets.
Download assets   ↓
Example social media announcement:
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No cash, no cards, no hassle — check out securely with Dutchie Pay today.
When it comes to social media, don’t forget:
Focus on the shopper benefits of Dutchie Pay
• Simple: no cash or cards required
• Secure: safely connects with 5k+ banks across the US and contains built-in privacy measures

Consider where your customers are most active. Is it Twitter? Facebook, or maybe Instagram? Be strategic about where you’re making these announcements.

Encourage your customers to share on their social channels!

Brand guidelines

Use the Dutchie Pay logo in your dispensary’s marketing materials only when promoting Dutchie Pay as a payment option.
Artwork
The Dutchie Pay branding is available as a wordmark and button only in white & Dutchie Pay green. Do not create your own version of the logo or modify it in any way. Use only the artwork provided by Dutchie.
Dutchie Pay green
#00A47C
Clear space
A minimum area of clear space must always surround the Dutchie Pay logo. This area of isolation allows the logo to stand out by ensuring that any copy, graphics, or other visual elements are kept clear.
Minimum size
Minimum sizing of our logo is defined in pixels for digital applications, and inches for print applications. These rules specify the smallest size in which the logo can be used and still remain legible.
Digital
126px wide @ 72DPI
Print
1” wide @ 300DPI
Background color
A white or light background is preferred when displaying the Dutchie Pay green mark. A black or dark background is preferred when displaying the Dutchie Pay white mark.
Incorrect logo usage
Consistency is key when it comes to using the Dutchie logo. In order to preserve the integrity of the brand, the following examples illustrate how it should not be used. As a best practice, please don’t create your own version of the Dutchie Pay logo or alter the colors. The same rules apply across both logos and symbols.
DO
• Only use logos provided by Dutchie
‍
• Use the logo when promoting Dutchie Pay among your customer base
‍
• In your messaging, use your own brand’s typical font
‍
• Spell “Dutchie Pay” as two capitalized words in written marketing materials
DON'T
• Create your own version of the Dutchie Pay logo
‍
• Distort the logo in any way (flipping, rotating, animating)

• Alter the colors of the logo or add other visual effects

• Imitate Dutchie’s typography in your marketing communications

• Add more text to the logo itself

• Abbreviate the name Dutchie PaySpell “dutchiePay” the way the logo is written
DUTCHIE PAY

More tips

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