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PIN Debit Marketing Toolkit

Use these resources to spread the word about PIN Debit and encourage your customers go cashless. Remember, customers who check out with PIN Debit tip on 43% of transactions with an average tip amount of $7.
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How to talk to customers about Dutchie Pay

Quick and easy tips on introducing Dutchie Pay in customer conversations.
Elevator pitch
Example pitch
If you don't want to pay with cash, we have a cash-free option that's super easy to sign up for and doesn't require ANY fees.

To sign up, all you have to do is select Dutchie Pay at checkout. You’ll be guided through a quick one-time sign up where you can securely connect your checking account and then submit your order.

Then, you're good to go! Every purchase you make here moving forward will only take one click.
Additional talking points to reference
• Convenient: you no longer have to fumble with cash or cards.
• Free: there’s no cost to you—not even those pesky ATM fees.
• Flexible: Dutchie Pay integrates with 5k+ US banks, so it’s sure to work with yours.
• Safe: Dutchie will never share your financial information.
Wondering how shoppers can sign up for Dutchie Pay?
Point them to your specific menu URL so they can easily shop from your dispensary, sign up, and complete their order with Dutchie Pay selected as the payment method.
How to promote PIN Debit
Let your customers know they now have a much easier way to pay at your store.
Ecommerce Menu
Your Dutchie Ecommerce Menu is prime real estate for communicating specials, discounts, promotions, and of course—the payment methods you accept. Use your Ecommerce Menu banner to announce the availability of Debit Payments at your dispensary.
Download banners ↓
How to upload banners
1
Log into your Dutchie Ecommerce Admin portal, and select Customize from the left-side navigation bar. Then select Image Banner.
2
Click on the + (plus sign) button to add your image banner. Make sure to upload a Desktop and a Mobile banner, which you can download using the link above.
3
You have the option to insert a link for your Image Banner and add Image Alt Text — which can benefit your SEO ranking if you’ve set up a subdomain menu.
4
When you’re all set, click Save. Now you can review your Image Banners, and if they look good, click Publish to display them.
Please note
Image Banners only appear on your domain, and not on Dutchie.com
Social media marketing
Is your dispensary on Instagram? How about Twitter or Facebook? Promote the availability of Debit Payments on your social media channels.
Download social posts ↓
Example social media announcement:
COPY
Skip the trip to the ATM, save your cash, and pay directly with your debit card.
When it comes to social media, don’t forget:
Focus on the shopper benefits of PIN Debit
‍
• Simple: No cash or trips to the ATM required.
• Convenient: Pay for cannabis just like you pay for everything else.

Consider where your customers are most active. Is it Twitter? Facebook, or maybe Instagram? Be strategic about where you’re making these announcements. Encourage your customers to share on their social channels!
Email banners
Include banners on your dispensary’s email newsletters to continuously remind customers that they can now pay with their Debit Cards. Below are some banners you’re free to use in your marketing materials.
Download email banners ↓
Talking to customers about PIN Debit
Customers who pay with PIN Debit spend on average 16% more per order. The more your customers know about being able to use their debit card in-store, the more they’ll use it. That’s why we’ve created quick tips so your budtenders can let customers know they can now pay with their debit cards.
Talking points for your staff
Helpful starter:
Welcome! We’re excited to share that we now accept PIN Debit payments, so you don’t have to worry about getting cash first or being limited to what’s in your wallet. It’s the same experience as anywhere else you use your debit card with PIN:
1
Swipe your debit card through the reader and enter your PIN.
2
Review the amount. You can add a tip during this step, if you’d like to thank your budtender.
3
Confirm and enjoy.
Why your customers will love paying with PIN Debit
“Consumers are very familiar with swiping a debit card in a retail environment, so PIN debit is just second nature. A lot of times, it's people's first choice.” - Cole Terry, Co-founder, Astro Buds.
What customers have come to expect from the retail expereince.
1
Convenient
‍Customers can pay the way their used to paying with debit cards in store, curbside, or delivery
2
Cashless
‍No need to plan or budget prior to the trip. Transactions are for exact dollar amounts which means no cash handling
3
Faster checkout
‍Customers can check out even faster without fumbling around with cash
4
Appealing
‍Join the thousands of customers that use PIN Debit for their cannabis goods
support
Need additional help?
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Send an email ->
See PIN Debit in action
PIN Debit is already proving to be an impactful solution for retailers across North America. Learn from their stories below.
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Far & Dotter Boosts Cashless AOV by 25% in 30 Days with PIN Debit
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To the Moon: Astro Buds Increases AOV by 24% with Cannabis PIN Debit
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4 tips to introduce your customers to cashless payments at your dispensary
PIN DEBIT

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