The holiday season, particularly the period between Green Wednesday and New Year’s presents an extended period to ramp up your dispensary’s sales volume. This guide will provide you with the essential tips and strategies for maximizing sales during these key holidays.
Jay Rosenthal
The holiday season, particularly the period between Green Wednesday and New Year’s presents an extended period to ramp up your dispensary’s sales volume. This guide will provide you with the essential tips and strategies for maximizing sales during these key holidays.
The cannabis industry has its own unique set of high-volume sales days. While April 20th (4/20) may be the most well-known cannabis holiday, Green Wednesday, the day before Thanksgiving, has emerged as another significant sales opportunity for cannabis retailers.
In fact, data shows that Green Wednesday is rapidly gaining on 4/20 as one of the biggest shopping days of the year.
But the opportunities don't stop there.
The holiday season, particularly the period between Green Wednesday and New Year’s presents an extended period to ramp up your dispensary’s sales volume.
This guide will provide you with the essential tips and strategies for maximizing sales during these key holidays.
Different holidays attract different demographics. Green Wednesday, for instance, sees a spike in sales from consumers preparing for social gatherings. The holiday season may draw in gift-buyers. And New Year’s celebrations tend to attract partygoers looking to enhance their festivities. Tailor your marketing and inventory to suit the specific needs and preferences of these distinct customer segments.
During these holidays, certain products tend to see a surge in popularity. Edibles, for instance, are a common choice for their discretion and ease of use. Topicals and CBD products also make great gifts. Make sure your inventory is well-stocked with these items, as well as any other customer favorites, to avoid potential stockouts.
Bundle deals and promotions are a great way to increase the average order value. For Green Wednesday, consider offering “party packs” that include a variety of products. For the holiday season, curated gift boxes can appeal to those looking for the perfect present. New Year’s might be an excellent time for “celebration bundles” with a focus on festive products. With Dutchie POS and ecommerce, our discount sync makes it easy to create, manage and track holidays discounts across all your sales channels.
The holidays are a busy time, and many customers prefer to shop online to avoid crowds. Make sure your website is up-to-date and user-friendly. Highlight your holiday deals prominently and consider offering online-exclusive promotions. Ensure that your online menu reflects your in-store inventory in real-time to prevent any customer frustration.
Use social media platforms and email campaigns to keep your customers informed about holiday hours, special promotions, and popular products. Engaging content that highlights the festive spirit can help attract customers to your store.
If possible, consider extending your store hours during these peak shopping days. Customers will appreciate the added flexibility, and it can help spread out traffic to ensure a better shopping experience.
Ensure that your staff is well-trained and ready to handle the holiday rush. Excellent customer service can make a significant difference in customer satisfaction and can lead to repeat business.
We know from our dispensary partners’ experience, offering cashless ways for your customers to pay for cannabis is also a way to increase average order value - or AOV. You can read more about it in our case study of Pecos Valley Production, a vertically integrated retailer in New Mexico: Pecos Valley Production increases AOV by 20% with Dutchie Pay
Amidst the hustle and bustle, don’t lose sight of compliance. Ensure all promotions, product labels, and sales processes adhere to local regulations.
After the holiday season, take the time to analyze your sales data. Understand what worked well and what didn’t. This insight will be invaluable for planning future holiday sales strategies.
By preparing early and employing these strategies, cannabis retailers can maximize their sales and ensure a successful holiday season, from Green Wednesday through New Year’s.
Interested in how Dutchie might help set you up for holiday success? Get in touch, we’ll be happy to connect.
Happy Holidays and happy selling!
