Tailored Experiences that Drive Growth: Dutchie’s Approach to Personalization
Personalization and machine learning are reshaping the cannabis retail experience, making it more seamless and tailored than ever. With advanced algorithms, real-time product recommendations guide customers through every step, from discovery to purchase, both online and in-store. It’s like having a budtender for each shopper, anticipating their needs and preferences. These personalized experiences not only boost conversion rates, AOV and basket sizes but also build customer loyalty. By harnessing these technologies, dispensaries can deliver a unified, efficient shopping journey that keeps customers coming back.
Online Personalization: Create Loyalty & Boost Sales with Dutchie’s Machine-Learning Features
Dutchie’s personalization tools optimize the shopping experience by presenting products customers are most likely to buy at the highest price point they’re willing to pay. Leveraging customer insights, we deliver real-time, 1:1 recommendations that drive higher conversion rates and average order value (AOV). Features like ‘For You’ carousels and Sort By: Relevance on the category listing pages ensure every interaction guides shoppers to the ideal products, making each moment of their journey more profitable and personalized.
Other machine learning powered carousels such as "Related Items" and "Often Bought With" do more than just boost conversion rates and basket sizes, they ensure a continuous shopping experience. If a customer isn’t interested in a product they've clicked on, these features seamlessly present relevant alternatives, keeping shoppers engaged and encouraging further exploration. This dynamic approach helps maintain momentum and ensures that every click brings value and maximizes sales opportunities.
Consumer Identity: Unlocking A Modern Login Experience to Build Deep Customer Profiles
User’s do not need to login to get a personalized shopping experience with Dutchie. After just 3 clicks Dutchie’s personalization engine has enough context to dynamically change the shaping experience to match that user’s preferences, and unlocks personalization for anonymous users as well. However, the more data and history that our personalization engine has about a user, the more relevant and tailored the recommendations.
Our integrated social sign-on feature with Google enriches the experience for logged-in customers. When a user logs in it creates a new customer profile in your system, prompts them to sign up for your loyalty program, and begins building a rich history of their shopping preferences. A logged-in customer has increased benefits in terms of improved accuracy of recommendations by leveraging an even richer data set that includes their purchase history, preferences, and browsing behavior. In addition to improved accuracy, they also benefit from faster checkouts and easy loyalty program enrollment, with their details saved for future use—leading to more precise recommendations over time. Whether logged in or not, every customer enjoys a seamless, personalized journey designed to drive sales growth and retention.
In-Store Personalization: Empowering Budtenders & Maximizing Sales
Dutchie’s in-store personalization empowers budtenders with real-time insights and recommendations, driving smarter upsells. At The Register, budtenders receive instant, data-driven suggestions based on customer preferences and purchase history, seamlessly integrating insights from the e-commerce experience. This means every interaction is informed by a complete view of the customer's shopping behavior. With insights like AOV and the last visit date, budtenders can enhance the in-store experience even further.
Additionally, CRM data and customer tags such as “Big Spender” or “Frequent Shopper” enable budtenders to personalize their approach, greeting returning customers with a “Welcome back!” and tailored product suggestions. By leveraging a full stack solution that integrates e-commerce and in-store data, dispensaries can utilize the complete customer context to deliver the most relevant recommendations. When customers feel valued, these personalized interactions become powerful drivers of sales and loyalty.
Unified Systems: Making Data Work for Customers
Our personalization doesn’t stop with recommendations. Through Dutchie’s CRM, we ensure that customer data is used thoughtfully, securely and compliantly to create meaningful experiences, not intrusions. Every piece of data collected fuels a more unified system where online and in-store experiences are connected. This omni-channel approach simplifies operations, boosts efficiency, and ensures that dispensaries can offer a seamless, personalized experience that keeps customers coming back.
Our ID scan technology is a perfect example. Beyond verifying age or tracking visits for regulatory purposes, the data helps create richer customer profiles. This ultimately powers more accurate recommendations and a more cohesive shopping experience, whether a customer is interacting with a budtender in-store or browsing products online. The better the data, the smarter the recommendations.
TLDR; The Power of Personalization – A Win-Win for Customers and Dispensaries
Personalization isn’t just about enhancing the customer’s shopping experience—it’s a game-changer for your bottom line. By delivering exactly what your customers need, right when they need it, Dutchie strikes the perfect balance between boosting margins while building customer loyalty. A win-win that drives both sales growth and customer retention.With our machine learning engine unlike any in the market, personalization is the key to unlocking long-term growth and streamlining operations at your dispensaries. Together, we’re pushing cannabis retail forward—one personalized experience at a time.
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