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The technology that powers modern cannabis retail.
From multi-state operators, to locally owned dispensaries, Dutchie powers the world’s best cannabis retailers.
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Dutchie 2.0
Trusted by over 6,500 dispensaries
Dutchie is the #1 cannabis platform across North America.
Powering the top dispensaries with industry-leading support and unparalleled commerce experience.
$22B
Annual transaction volume
1M
In daily transactions
Millions
In social impact donations
CRM & personalization
Loyalty & Marketing
Back of house
E-Commerce
In person
Payments
Platform
CRM & PERSONALIZATION

Customer data, insights, and personalization at your fingertips.

Superpower your budtenders
At-a-glance customer insights give budtenders the power to personalize every integration.
Customer behavior insights
Deeply understand your customers preferences to optimize product offerings and discount strategies.
Omnichannel personalization
Customer preferences and purchase history flow between online and in-store platforms, enabling highly personalized product recommendation.
Superpower your budtenders
Customer behavior insights
Omnichannel personalization
LOYALTY & mARKETING

Loyalty & Marketing so easy it practically does all the work itself.

AI powered email campaigns
Generate audience tailored, engaging email campaigns with the push of a button.
Boost engagement with loyalty
Motivate customers with a convenient view into their loyalty progress and rewards.
Native mobile app
Engage customers directly on their phone and boost loyalty with a mobile app built for you.
Reach the right customer, all the time
Tailor your marketing and offerings to speak differently to your customer groups.
In-store loyalty, right on the register
Seamless process for budtenders to view and use customer loyalty on Dutchie POS.
Back of House

Streamlined operations that save time and cut costs.

Global, omni-channel discount engine
Cross-platform discounting made easy. Configure once - Distribute everywhere. Save time and reduce errors with step-by-step guided Discount Wizard.
Next level data-driven reporting
Insightful reporting across all channels & locations, online & in-store.
Fully integrated compliance tools
Robust two-way integrations with every state traceability system, including METRC and Biotrack, keep you compliant - so you can focus on running your business.
Delivery options that drive sales
Meet your customers where they are and power more sales.
Streamlined inventory management
Smart tools that help you review, move and restock inventory quickly and accurately.
E-commerce

The industry's best e-commerce platform, just got better.

Personalized shopping experience
Tailored product recommendations and one-click reordering create a seamless, individualized experience that keeps customers coming back.
Boost visibility with SEO
Our platforms SEO features help your dispensary stand out in search results, driving more organic traffic to your website.
Intuitive discount creation
Manage discounts and promotions efficiently by creating them once in your POS.
Back in stock notifications
Drive loyal customers and search engine traffic to your site with “back in stock” notification.
Social logins to boost engagement
We make it easy for customers to login with Google so you can deliver personalized experiences and increase conversion, with faster checkouts.
in Person

Revenue-boosting in-store experiences.

Personalized upsells that boost sales
Use customer insights to provide custom recommendations right at the point of sale.
Self service kiosks with personalization
Lower overhead costs and increase revenue while enhancing the customer experience with in-store kiosks.
Rapid checkout
Intuitive design helps streamline transactions to ensure speed, compliance, and optimal customer experience.
Boost tips and loyalty signups with Hub
Collect customer information for loyalty & marketing programs to drive more repeat visits.
Pay-by-bank with digital QR
Speed up checkout so you can serve more customers. Quick and secure cashless payments with the scan of a QR code.
Payments

Say hello to your ultimate payments partner for maximum growth.

Pay-by-bank with secure ACH transactions
The most stable and complaint cashless payment option for more than three years allows your customers to pay directly with their bank account, online and in-store.
Fully integrated card-present payments
Access to multiple processors provides optionality, redundancy and increased basket sizes over cash transactions.
Integrated Birchmount gift card redemption
Ditch the card balance spreadsheets with in-register integrated gift card acceptance for the first time via Birchmount partnership.
Platform

Secure, simple, and adaptable for any operation size.

Unified pricing engine works across all channels
Easily control pricing and stock levels across all your sales channels.
Universal customer data
Understand your customers deeper with unified data from every interaction.
Next generation cloud platform
Dutchie 2.0 is purpose built for security, stability, and simplicity in managing your whole business from one interface.
Flexible and extendable
Enterprise grade APIs, observability, and integrations for infinite extension and optionality.
SOC1/SOC2/HIPAA
Certified protection for your sensitive data: SOC  1/SOC 2/HIPPA compliant.
Seamlessly integrates with all your essential tools.
See the 100+ full integrations for Dutchie
"Dutchie connects our full digital platform across all applications: POS, kiosk, web, in-store, and mobile app, with loyalty and payments built in. No matter how a customer shops with Ascend, the experience is seamless and streamlined."
Ascend Wellness
"Switching to Dutchie E-Commerce Pro gave us greater platform stability, an intuitive user experience, enhanced customer satisfaction, and customizable features that set our business apart."
Planet 13
"The team’s ability to innovate and move quickly to add key functionality… It feels like every couple of weeks something new comes out that we’re excited to try. That wouldn’t be possible without a unified solution."
Cana Craft
"Dutchie has done a great job of adding stable features while maintaining the core a functional POS system for cannabis."
Good Chemistry
"If you want peace of mind, having everything in one ecosystem is the way to go. The cannabis industry is so new, and having Dutchie as our all-in-one system has made a huge difference. And if anything goes wrong, the support has been nothing short of amazing."
Strain Stars
Innovation purposefully built for your business.
Simple, impactful AI-powered email campaigns
Let AI effortlessly create targeted marketing campaigns with pre-built templates or customizable options.
Measure performance with direct revenue attribution
Gain insights on revenue-driving campaigns linked to the customer journey, from clicks to online orders and in-store pickups.
Actionable segments for more impactful programs
Optimize your marketing and discounts with our customer-data platform, using customizable segments for targeted offers.
Powerful discount engine
Run advanced promotions and dynamic discounts that adapt to how customers shop. From limited-time offers to brand-funded promos, Dutchie gives you the flexibility to move inventory and protect your margins.
Personalized recommendations
Show each customer exactly what they are most likely to buy next. Dutchie’s one-to-one personalization engine uses browsing and purchase history to surface products, bundles, and rewards that increase average order value.
Targeted upsells
Turn insights into action with data-backed upsells at every step across your site, kiosk, and mobile app. Whether it is a “buy it again” reminder or a personalized add-on suggestion, Dutchie helps you grow revenue without adding effort.
Everything you need to run your business, all in one place
01
Register (POS)
02
Inventory management
03
Ecommerce
04
Loyalty & marketing pro
05
Self service kiosks
06
Supply chain management
07
Integrations and partners
08
Pay by bank
Book a demo
Get an expert guided tour of Dutchie.
Schedule a demo and our cannabis retail experts will help you find the right tools for your business.