How Pecos Valley Productions Unified 17 Dispensaries on Dutchie

When Pecos Valley Productions (PVP) transitioned from a cow farm to cannabis in 2014, the business changed, but its mission stayed the same. Built on a commitment to community and customer service, the company steadily expanded. Today, Pecos Valley operates 17 retail locations and has established itself as a trusted name in the New Mexico market.

Their rapid growth caused operational challenges. As locations came online, each store implemented its own unique mix of POS, e-commerce, payments, and cultivation and manufacturing solutions, creating a fragmented infrastructure that limited efficiency, visibility, and scalability. 

It became clear that Pecos Valley had outgrown its disconnected tech stack and needed a single, unified platform that could simplify store-level operations while connecting all of their locations under one system. 

Choosing Dutchie to Simplify Multi-Location Operations

With a clear goal in mind to improve in-store workflows, gain greater inventory visibility, and support continued growth, the PVP team began the search for an all-in-one platform to unify their operations. That’s when they found Dutchie: “It’s a system designed for multi-location retail, with unified POS, e-commerce, and backend operations that compound efficiency across every function,” Kelsey Cunningham explained. 

After choosing Dutchie, PVP moved to transition all locations with a coordinated rollout instead of a piecemeal migration. Working alongside Chelsea Nanawa from Dutchie’s customer success team, they built a strategic migration plan: “We worked closely with our favorite person, Ms. Chelsea Nanawa, to create a plan on how we can move these locations strategically one by one without any downtime.”

With support from the Dutchie team, Pecos Valley completed its coordinated rollout, establishing the operational foundation needed to support continued growth without sacrificing speed or accuracy.

Simplifying Daily Operations for Store Teams With Dutchie POS

With the Dutchie system fully implemented and Pecos Valley teams trained on the ground, day-to-day operations shifted from manual and time-consuming to streamlined and automated. “Operational overhead dropped,” Kelsey shared. The PVP team now had “fewer manual reconciliations, reduced IT maintenance, and a smaller third-party vendor footprint,” freeing staff to spend more time helping customers.

Customer check-in, the first touchpoint to improve, went from manually entering information line by line to a single, secure, compliant scan. That change made customer check-in time 36% faster, allowing teams to confidently serve more customers each day.

With customer information saved and easily accessible through Dutchie’s intuitive POS, budtenders could move through transactions more smoothly while personalizing recommendations, recalling past orders, and creating a more one-on-one shopping experience. As a result, “Streamlined POS transactions moved customers through the funnel faster, improving throughput and customer satisfaction across all locations.” Kelsey added that this efficiency drove a 26% reduction in average transaction time, increasing throughput while delivering a faster, more seamless experience for customers.

With Dutchie’s robust POS in place, Pecos Valley streamlined the in-store experience and laid the groundwork for broader business gains beyond the sales floor.

Gaining Inventory Visibility Across Every Location

While daily operations continued to run smoothly, multi-location processes began to improve as well. With Dutchie unifying data across the organization, the Pecos Valley team gained the visibility needed to run a growing operation, with inventory management emerging as the most immediate impact.

With a single platform housing inventory data across all locations, online and in-store, Pecos Valley moved from managing stock store by store to a single view across every location. That shift drove a 32% increase in inventory accuracy, which, as Kelsey explained, made “stock levels and replenishment needs predictable instead of reactive.”

That visibility extended across the entire business with:

“Complete supply chain visibility from seed to shelf to customer, inventory data was synchronized across cultivation, manufacturing, retail, and e-commerce channels, enabling real-time decision-making.”

With a single source of truth in place, PVP shifted from constantly managing inventory issues to planning proactively for growth.

Unified Platform, Backed by True Partnership

With Dutchie in place, Pecos Valley replaced a patchwork of disconnected tools with a durable foundation built to scale. “We turned disjointed systems into a single, reliable operational stack.” 

Supported by a hands-on Dutchie team throughout early adoption, the transition enabled faster, more predictable growth at every level, shrank new-location rollouts from months to days, and allowed Pecos Valley to add 4 new locations in a single year without infrastructure strain. 

For an operation navigating rapid expansion, Dutchie delivered what mattered most: a unified platform that matched operational reality and informed smart, repeatable growth. As Kelsey put it:

“If you're running on duct-taped integrations and disparate systems, you're paying for the complexity every day. Consolidate the stack, standardize rollout, and get real-time data that drives decisions, not delays.”

Final Results 

By unifying their tech stack, Pecos Valley gained multi-location inventory visibility, improved in-store flow, and reduced operational overhead, setting the foundation for scalable growth.

The results speak for themselves: a 31.9% increase in inventory accuracy, a 36% faster customer check-in experience, a 26% reduction in average transaction time, and the successful launch of 4 new locations in just 1 year.

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Ready to see how Pecos Valley simplified operations across all their locations and built a foundation fine tuned for continued growth? Schedule a demo with Dutchie.