Hero Features
Loyalty & Marketing Dashboard
The new Loyalty and Marketing Dashboard serves as your marketing mission control, providing a unified view of customer retention and campaign ROI. Move beyond basic stats to track total points liability in real time, compare membership tiers, and see exactly which automated workflows, such as Welcome Series and Win-Back campaigns, are driving the most revenue. The e-commerce funnel provides a clear look at the entire shopper journey from the first click to the final purchase across both your mobile app and web menu.
Marketing AI
▷ Walkthrough
Smart Sending
Maximize your campaign impact by reaching customers exactly when they are most likely to shop. Our new AI-driven Smart Sending uses individual purchase history to predict each customer's unique "shopping window" and automatically delivers your SMS or email within two hours of that peak time.
Mobile Responsive Reporting
Keep an eye on your business from anywhere. We have redesigned our highest-priority reports, including the Sales Overview, Closing Report, and Inventory Overview, to be fully mobile-responsive. Charts, tables, and interactive filters now adapt to your screen, providing clear visibility into your store's performance without horizontal scrolling or zooming.
E-Commerce
Product Data
Total Terpenes on Product Cards & Details Pages
Help your shoppers find exactly what they are looking for by bringing lab-verified terpene data directly to your menu. You can now display the Total Terpenes percentage on both product cards and Product Detail Pages. This data syncs automatically from your Dutchie POS lab results, giving flavor-focused consumers the transparency they need to shop by effect and aroma rather than just potency alone.
Delivery
Delivery Operations
Route Optimization for Dynamic Delivery
Streamline your delivery operations with a deep, bidirectional integration between Onfleet and Dutchie. This update enables real-time route synchronization and automated manifest updates while maintaining full Metrc compliance. Orders now intelligently auto-assign to the nearest driver based on proximity, inventory, and current workload, ensuring your fleet operates at peak efficiency rather than just following chronological order.
Delivery Pricing
Separate Delivery Fees for ASAP vs. Scheduled Delivery
Tailor your delivery service to match customer demand. You can now set separate delivery fees for "ASAP" orders versus "Scheduled" windows, allowing you to charge a premium for immediate service or offer incentives for pre-planned orders.
Case Study
Case Study
Pecos Valley Productions
See How Pecos Valley Productions Unified 17 Dispensaries on Dutchie
Learn how Pecos Valley Productions consolidated operations across 17 locations onto the Dutchie platform to streamline workflows, improve reporting, and deliver a consistent experience for every customer.
36%
Faster customer check-in times
26%
Reduction in transaction time
32%
Increase in inventory accuracy
From the Blog
Marketing
4/20 Strategy
Beyond the 4/20 Rush: How to Turn Seasonal Tourists Into Year-Round Regulars
Don't let your biggest sales day be a one-time spike. Learn how to turn 4/20 traffic into lasting customer relationships with a three-phase playbook covering pre-holiday automation, basket optimization, and post-holiday retention sequences that keep new shoppers coming back long after April.
