As a cannabis retailer, how much are you focused on education?
It goes without saying that budtenders need to be proficient in the properties of the plant—but more importantly, consumers want to know what they're getting into. A well-rounded understanding of the cannabis products you're selling leads to more informed purchase decisions and a better shopping experience.
In this article, we'll discuss why it's critical that your cannabis POS system and ecommerce solution "talk" to each other in order to provide accurate product information that syncs to your menu.
Today’s cannabis users know that different products cause different effects, so they want to see every detail before deciding what to buy. There are a two main elements that make up any given strain's unique profile:
Inaccurate or incomplete product profiles can make consumers hesitant to purchase from you. Even worse, it might convince shoppers to not return to your dispensary at all—and no retailer wants that.
Highlighting terpenes, cannabinoids, and strain types on your ecommerce menus demonstrates to your customers that you're a trustworthy source of information, and your inventory is in alignment with their preferences.
There are several criteria that go into shoppers' purchase decisions, including:
When your customers have questions or aren’t sure what to buy, an accurate and well-populated menu can help guide their thinking and lead them to the right products.
Once consumers are comfortable budtending themselves, they’ll likely feel more confident in exploring new products—and ultimately purchase more from your dispensary.
If your cannabis POS system and ecommerce solution are part of a unified solution from a single vendor like Dutchie, you won’t be susceptible to these critical integration and data gaps.
Dutchie POS stores batch test data at the inventory level, transferring and displaying accurate THC levels, and terpene and cannabinoid profiles on your ecommerce menu. And unlike other POS providers, our real-time integration with Metrc increases operational stability, provides peace of mind, and helps maintain compliance by automatically reporting actions performed directly in Dutchie POS to Metrc.
Ready to explore Dutchie POS? Contact us today to schedule a demo.
Dutchie is the leading technology partner for cannabis retailers of all sizes. With a range of solutions covering point of sale, payments, ecommerce, insurance, and more, Dutchie empowers dispensaries to run efficiently, scale their operation easily, stay compliant, and offer outstanding experiences to the customers who rely on them.