5 Reasons Your Cannabis Ecomm & POS System Should Be In-Sync

As a cannabis retailer, how much are you focused on education?

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It goes without saying that budtenders need to be proficient in the properties of the plant—but more importantly, consumers want to know what they're getting into. A well-rounded understanding of the cannabis products you're selling leads to more informed purchase decisions and a better shopping experience.

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In this article, we'll discuss why it's critical that your cannabis POS system and ecommerce solution "talk" to each other in order to provide accurate product information that syncs to your menu.

The benefits of a detailed cannabis ecommerce menu

1. Modern consumers check the details before buying

Today’s cannabis users know that different products cause different effects, so they want to see every detail before deciding what to buy. There are a two main elements that make up any given strain's unique profile:

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• Cannabinoid content: The cannabis plant contains a host of cannabinoids, chemical compounds that interact with the body's endocannabinoid system to produce a variety of effects. A strain's cannabinoid profile or, the concentration of cannabinoids like THC and CBD, is a key differentiating characteristic. For example, strains with high THC and little or no CBD are more intoxicating while strains with a 2:1 CBD to THC ratio can be more relaxing and produce less of an intense or intoxicating high.
• Terpene content: Terpenes are molecules in the cannabis plant that not only produce flavor and aroma, but also help support cannabinoids and other cannabis molecules in producing effects in both the body and the mind. The cannabis plant produces over 200 terpenes, and individual strains will have varying terpene profiles and concentrations. As a result, strains can have different flavors, aromas, and effects.

2. More information leads to more trust (and higher likelihood to buy)

Inaccurate or incomplete product profiles can make consumers hesitant to purchase from you. Even worse, it might convince shoppers to not return to your dispensary at all—and no retailer wants that.

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Highlighting terpenes, cannabinoids, and strain types on your ecommerce menus demonstrates to your customers that you're a trustworthy source of information, and your inventory is in alignment with their preferences.

3. Customers want to make informed purchase decisions

There are several criteria that go into shoppers' purchase decisions, including:

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• Flavor and aroma: A strain's terpene profile can produce subtle or intense flavors and aromas. Depending on personal preferences, consumers can opt for strains that provide a flavor and aroma at an intensity that seems appealing to them.
• Desired effects: Everyone responds to cannabis differently, and there's no guarantee that a strain will produce any particular effect. Consumers can, however, try strains with a cannabinoid and terpene profile that are likely to produce their desired effect.
• Potency: Depending on the concentration of cannabinoids, particularly THC, some strains are more potent than others and the level of potency consumers are looking for can help them decide which strains to try.

4. Your ecommerce menu doubles as a "virtual budtender"

When your customers have questions or aren’t sure what to buy, an accurate and well-populated menu can help guide their thinking and lead them to the right products.

5. Your menu can upsell and boost AOV on its own

Once consumers are comfortable budtending themselves, they’ll likely feel more confident in exploring new products—and ultimately purchase more from your dispensary.

Preventing critical cannabis product information gaps

If your cannabis POS system and ecommerce solution are part of a unified solution from a single vendor like Dutchie, you won’t be susceptible to these critical integration and data gaps.

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Dutchie POS stores batch test data at the inventory level, transferring and displaying accurate THC levels, and terpene and cannabinoid profiles on your ecommerce menu. And unlike other POS providers, our real-time integration with Metrc increases operational stability, provides peace of mind, and helps maintain compliance by automatically reporting actions performed directly in Dutchie POS to Metrc.

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Ready to explore Dutchie POS? Contact us today to schedule a demo.

About Dutchie

Dutchie is the leading technology partner for cannabis retailers of all sizes. With a range of solutions covering point of sale, payments, ecommerce, insurance, and more, Dutchie empowers dispensaries to run efficiently, scale their operation easily, stay compliant, and offer outstanding experiences to the customers who rely on them.