In the digital age, personalizing your dispensary’s ecommerce website is a must. Consumers in all industries have come to expect that same level of personalization from companies both big and small, so investing in personalization efforts that build relationships and create better experiences can have serious rewards for dispensaries. In fact, recent studies have shown that 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences versus one that doesn’t.
In a world where the vast majority of companies are focused on improving personalization, retailers that don’t prioritize creating tailored experiences run the risk of getting left behind. That's why we’re thrilled to announce that Dutchie Ecommerce Plus+ now supports personalized location-driven UX features like dynamic delivery and store locators.
Personalization means taking cues from users and delivering tailored content to them, wherever they are—both physically and in the conversion cycle. This means segmenting online experiences for new versus returning users, remembering previously shared data (like the user’s preferred store), and strategizing around what you can know about users on your dispensary website.
Read on to learn about the latest addition to the Dutchie Ecommerce Plus+ API and how it’s helping both developers and dispensary operators build one-of-a-kind cannabis retail experiences.
Users are buying online more than ever, and certain aspects of personalization have become ubiquitous in ecommerce. Users expect the trade off of sharing some of their information to unlock a more tailored shopping experience. Studies show that 83% of consumers are willing to share their data to create a more a personalized experience. In other words, gathering a user’s location when they first visit your dispensary website allows you to narrow the site content to their nearest or selected store. This means a user can confirm right away if they’re eligible to place a delivery order. Likewise, the website can segment down to only show promotions happening at their selected store.
While delivery is synonymous with ecommerce in most industries, that hasn't been the case for the cannabis industry. There are countless obstacles when it comes to providing safe and effective delivery: compliance concerns, costs to offer delivery services, and the logistics to get the right products to the right consumers efficiently. Luckily, that's all changing—and Dutchie is here to provide industry-leading cannabis ecommerce solutions to take that work off your plate.
Dutchie provides backend support to configure your store’s delivery settings by mile radius, zip codes, drawn zones, or city limits. Set delivery hours and fees to create a fully customized delivery service.