Flexible Paths to Modern, Personalized Online Stores with AI, Customization, and Trusted Partners
BOSTON, MA – August 26, 2025 – Dutchie today announced the launch of E-Commerce Pro and the Certified Partner Program, empowering cannabis retailers to deliver modern, engaging, and personalized digital shopping experiences.
E-Commerce Pro provides dispensaries with an omni-channel digital shopping experience that boosts revenue with advanced SEO tools, branded customizable layouts, and best-in-class conversion features. E-Commerce Pro is a core part of Dutchie’s full stack solution and deeply embeds Payments, Loyalty, and Marketing into a cohesive consumer experience. Dispensaries can now deliver AI-powered personalized shopping journeys, including intelligent product recommendations, social proof, and customer engagement tools that make the online experience as seamless as in-store.
“Dutchie E-Commerce Pro connects our full digital platform across applications: POS, kiosk, web, in-store, and mobile app, with loyalty and payments built in,” said David Gacom, CCO of Ascend Wellness. “No matter how a customer shops with Ascend, the experience is seamless and streamlined.” Ascend, a multi-state, vertically integrated cannabis operator, launched its completely reimagined E-Commerce platform in July, designed to bring Ascend to the cutting edge of E-Commerce and loyalty.
Retailers on Dutchie E-Commerce Pro generate over 50% more online sales than the industry average and are growing 10% faster. “Switching to Dutchie E-Commerce Pro gave us greater platform stability, an intuitive user experience, enhanced customer satisfaction, and customizable features that set our business apart,” said Richard Martes, Director of IT, Planet 13.
Retailers can use E-Commerce Pro to launch their website out of the box, gaining immediate access to powerful built-in capabilities. For dispensaries seeking even more customization, the Certified Partner Program provides access to vetted developers and agencies who bring advanced design, branding, marketing, and technical expertise to create fully bespoke online experiences.
Dutchie’s Certified Partner Program ensures that retailers have access to vetted agencies and developers who meet the highest standards for performance, security, and retailer value. These partners bring deep expertise in branding, design, SEO, and digital commerce, helping retailers translate their unique vision into high-performance online stores that drive measurable growth.
Dutchie Certified Partners Include:
"We're all in on Dutchie Pro. Having the support and industry knowledge of the Dutchie team while still being able to customize an SEO friendly E-Commerce platform is a game-changer,” said Joe Babi, CEO of Hashly. “Dutchie Pro E-Commerce is the exact solution we, as an SEO-first specialized web agency, have been asking for,” added Matthew Shterenberg, CEO & Co-Founder, Deeproots Partners. “This helps the whole dispensary web management ecosystem, from the operators and consultants to the consumers, with creating shopping experiences that are easy to navigate and manage.”
“This is the future we’re committed to: a more stable, innovative, and collaborative platform for a maturing industry where performance and reliability are what matter most,” said Chris Ostrowski, CTO of Dutchie, in a blog post detailing the company’s new direction. “But a platform is nothing without the talented people who build on it. The success of E-Commerce Pro is fundamentally tied to the success of our agency partners, and we’re proud to be building this future alongside them.”
Beyond fully custom websites, E-Commerce Pro also offers prebuilt plug-ins that extend functionality and deliver advanced consumer experiences out of the box. Among the first available:
“We’re excited to partner with Dutchie because we share the belief that real human experiences and community will shape the future of commerce,” said Biyerem Okengwu, CEO, Moodi Day. “Shoppers want to discover and share user-generated videos, photos, and reviews that connect them with the products they love. By integrating Moodi Day into Dutchie’s exciting new E-Commerce Pro experience, retailers can bring authenticity to every product page.”
"With the powerful combination of Dutchie and StrainBrain's AI Budtender® Solution, dispensaries can catapult the user experience beyond confusing menu options to meet the expectations of E-Commerce shoppers," said Noel Burkman, Co-Founder, StrainBrain. “StrainBrain is the first language model developed specifically for the cannabis industry. When combined with Dutchie's powerful E-Commerce Pro, it represents a shift in how consumers interact and discover products. With the power of AI, in just a few clicks, shoppers can find the desired effect and, in the form, factor they want."
Dutchie is the cannabis technology software platform enabling cannabis commerce, streamlining dispensary operations, and providing safe and easy access for consumers. Powering over 6,500 dispensaries throughout the U.S. and Canada, and facilitating over 22 billion dollars in sales annually, Dutchie is a complete cannabis operating system, providing solutions for point of sale, e-commerce, loyalty and marketing, seamless payments, and more.
