Segments
Reach the right customers, every time
Segments group customers based on who they are and how they shop, online and in store. They help you focus campaigns, discounts, and workflows on the customers most likely to engage, whether you are sending a message or checking someone out at the register. The result is more relevant experiences, stronger conversion, and better ROI from every interaction.
Why segments are a game-changer for dispensaries
Your customers shop across multiple dispensaries each year. Segments help you understand who is choosing your store and give you the tools to keep them coming back.
Use real behavior, spend, and preferences to guide offers and messaging instead of delivering the same experience to every customer.
Segment audiences are recalculated nightly, automatically updating as customer behavior changes so outreach and in-store experiences stay aligned.
Segments apply automatically at checkout, removing guesswork for staff. Dutchie calculates discounts automatically to reduce manual work, errors, and misuse while protecting margins.
Top segments attributes
and use cases
and use cases
Like age, gender, and overall spend level.
For example, customers who spent over a certain amount in the last week or month.
Customers who buy specific brands, and how much they have purchased over a chosen time period.
Customers who purchase from certain product categories, like Flower or Edibles, over a chosen time period.
Customers who buy products with specific tags, over a chosen time period.
Customers based on how they pay, including payment method usage and spend by payment type over time.
What you can do with Segments
Deliver targeted discounts
Attach segments to discounts and offers like VIP rewards, win-back incentives, or high-spender perks to drive action where it matters most.
Power campaigns and
automation with precision
automation with precision
Use segments to power one-time campaigns and automation triggered by key moments, including high-spend behavior, mobile app adoption, and loyalty status changes.
Personalize the
in-store experience
in-store experience
Show segment context at the register so staff can tailor conversations and service for VIPs, regulars, and first-time customers.
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Create special access and
exclusive experiences
exclusive experiences
Reward top loyalty tiers with experiences that go beyond discounts, such as exclusive collections, early access to new product launches, or members-only shopping opportunities.
Streamlined discounts online and in-store
Save time and reduce operational overhead by creating and managing your discounts all in one place directly from Dutchie POS.
Drive customers back with back in stock notifications
Let customers know when their favorite items are back in stock, automatically. More than 30,000 retailers are taking advantage of this tool, with 50% open rates bringing customers back to purchase.
Most common campaigns, powered by segments
See loyalty more clearly with Nexus
Nexus helps you understand how loyal different customer segments are over time using Loyalty Score. You can compare segments like VIPs, discount shoppers, or other custom groups to see who is strengthening and who is slipping, then take action with targeted campaigns.
See it in action
Take it further with Loyalty and Marketing Pro
Segments are even more powerful when paired with Dutchie Loyalty and Marketing Pro. Send personalized messages, automate campaigns, and reward the behaviors that keep customers coming back.
See it in action
