At Dutchie, we believe your E-Commerce menu should be more than just a list of products; it should be a vibrant extension of your brand. As part of the design team, I’ve seen firsthand how thoughtful customization can help dispensaries stand out. Whether your storefront gives off bold, playful energy or a sleek, modern vibe, it should immediately reflect your unique identity to every customer, every time they visit.
What's our secret weapon for helping you achieve this? Powerful customization tools.
Dive into the Customize section within your E-Commerce Admin, and you'll unlock a world of possibilities. Here, you can fine-tune your menu's theme, colors, product cards, and fonts, all with real-time previews so you can see your vision come to life instantly.
Start by selecting a style that resonates with your brand's tone. Prefer a softer, contemporary look? Go for the fully rounded option. Or, if you're aiming for something more structured, choose the square style.
Then there's color — the ultimate expression of your brand. You can set specific colors for your navigation bar, buttons, discount tags, and even that eye-catching "staff pick" label. Have your brand's exact hex codes? Simply drop them in. Want your "Add to Cart" button to truly pop? Make it solid. Want something subtler? Go with the tinted option.
Typography might be the unsung hero of your brand's personality. In the Fonts tab, we've carefully curated a selection of options that offer flexibility while ensuring accessibility and readability. You can style your headings and body text separately, and even control the capitalization of your buttons and links — whether that's uppercase, lowercase, title case, or sentence case.
We've also rolled out some thoughtful updates to give you even more control over your layout and structure:
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Discover how these stores use Dutchie’s E-Commerce customization tools to make their menus a true reflection of their brand:
Your E-Commerce menu is often the very first interaction a customer has with your store. These powerful tools are designed to help you shape that experience with intention and authenticity. A few thoughtful updates to your theme, fonts, and layout can transform a standard menu into something unmistakably yours.
And this is just the beginning, customization remains a top priority for us, and we're actively developing even more ways for you to tailor your menu to your unique brand.
Even better, if you're using (or planning to use) our branded mobile app, your fonts, colors, categories, and imagery will automatically carry over. This creates a seamless, on-brand experience for your customers, whether they're shopping online or on the go.
If you haven't explored these features yet, there's no better time to dive in and make your menu truly your own.
More to come — stay tuned.
— Lauren Senior Director, Product & Design
