Dutchie is the first cannabis brand to officially participate in Players Tailgate on Super Bowl Sunday.
Sponsorship from the leading cannabis technology platform will help further normalize legal cannabis consumption and celebrate football’s biggest night in an adult-use state.
February 9, 2024 - Dutchie, the cannabis industry’s leading technology platform helping cannabis businesses start, operate, and grow their operations, is the first cannabis brand to be an official sponsor of the exclusive Players Tailgate event this Super Bowl Sunday, alongside strategic partners Green Leaf Business Solutions and First Citizens Bank. The company’s participation exemplifies the continued mainstream acceptance of cannabis, now legal for recreational consumption in almost half of the country.
Unlike the NBA, the NFL does still test players for cannabis, but has heavily loosened its restrictions and testing (only once per year). Additionally, former players like Tiki Barber, Marvin Washington, and Ricky Williams have come out with vocal support of the cannabis plant and last year, the NFL pledged $1 million to study cannabis and pain management. This change in the League’s perspective aligns with its fans, 36% of which report consuming cannabis while enjoying the game.
“Dutchie’s sponsorship of Players Tailgate at the Super Bowl is an indicator of the trend toward the normalization of legal cannabis,” said Christine Shriver, senior vice president of marketing at Dutchie. “There is nothing more mainstream than football, and the inclusion of Dutchie in this event is a major milestone for the cannabis industry as a whole. We look forward to fans seeing the Dutchie name at future events.”
Now in its 10th year, the Players Tailgate brings together NFL players, ex-NFL players, and fans to celebrate and watch the Super Bowl in Las Vegas. Organized by Bullseye Event Group, this year’s Players Tailgate will be hosted by celebrity chef Bobby Flay and veteran sports broadcaster Sage Steele. While no cannabis will be sold on-site, the plant is legal for adult-use in Nevada.
"We are excited to welcome Dutchie as our first cannabis tech brand sponsor," said Kyle Kinnett, CEO at Bullseye. "With this year’s Super Bowl taking place in a state that has legalized cannabis for adult-use, it was a good opportunity to embrace cannabis professionals in the industry while celebrating our 10th anniversary of the Players Tailgate in Las Vegas."
Dutchie is the cannabis technology platform powering cannabis commerce, streamlining dispensary operations, and providing safe and easy access for consumers. Powering over 6,000 dispensaries throughout the U.S. and Canada and facilitating tens of billions in sales annually, Dutchie is a one-stop-shop, providing solutions for point of sale, ecommerce, seamless payments, and more. With affiliations and memberships including the United States Cannabis Council and the Last Prisoner Project, Dutchie aims to open minds to the positive societal change that cannabis brings to the world. Dutchie's solutions directly serve dispensaries and consumers alike, garnering recognition as one of Fast Company's 10 Most Innovative Companies in North America and LinkedIn's Top 50 Startups for two-years running. To learn more, please visit: https://business.dutchie.com.
Headquartered in Indianapolis, Bullseye Event Group has been providing Super Bowl and Masters travel packages since 1988. Founder and CEO Kyle Kinnett has built the company from its origins in the secondary ticket and sports travel industry to a premier sports-centric hospitality company that was recognized by Inc. Magazine as one of the 5,000 fastest-growing companies in America. Its roster is headlined by The Players Tailgate – the #1 pregame Super Bowl experience – and NFL partners including NFL Alumni Association, Denver Broncos, Cleveland Browns, Tampa Bay Buccaneers, Indianapolis Colts, Detroit Lions, Los Angeles Rams, New Orleans Saints, and Tennessee Titans for in-season VIP tailgate experiences. To learn more, please visit: https://bullseyeeventgroup.com/
Green Leaf Business Solutions is your one-stop shop for human resources technology, payroll, timekeeping, and more. Founded in 2017 specifically to service the needs of the burgeoning cannabis industry, they offer a full suite of products designed with operators of all sizes and types in mind. Check out greenleafbizsolutions.com to learn more about why Green Leaf is trusted by the best in the business. Discover more at https://greenleafbizsolutions.com/.
First Citizens Bank helps personal, business, commercial and wealth clients build financial strength that lasts. Headquartered in Raleigh, N.C., First Citizens has built a unique legacy of strength, stability and long-term thinking that has spanned generations. First Citizens offers an array of general banking services including a network of more than 500 branches and offices in 30 states; commercial banking expertise delivering best-in-class lending, leasing and other financial services coast to coast; innovation banking serving businesses at every stage; and a nationwide direct bank. Parent company First Citizens BancShares, Inc. (NASDAQ: FCNCA) is a top 20 U.S. financial institution with more than $200 billion in assets. Discover more at firstcitizens.com.
